Ten cities, one delicious campaign.
Bentobox came to us to launch a campaign as restaurants were beginning to reopen post pandemic. The task was to target communities that Bentobox was less established in. Working with artist Giorgia Ascolani, we created location-specific, food-oriented collages that were inspired by local cuisines and trends unique to each city. Each of the 10 unique, otherworldly artworks conveyed a sense of community and coming together—something at the core of the Bentobox brand—reinforcing the idea that great things happen when a community bands together, just like a recipe.
The campaign spanned the nation from LA to Miami, Denver, Chicago, Atlanta, Philadelphia, Houston, Dallas, Austin, and San Francisco where the artworks came to life in digital and OOH placements.
Bentobox came to us to launch a campaign as restaurants were beginning to reopen post pandemic. The task was to target communities that Bentobox was less established in. Working with artist Giorgia Ascolani, we created location-specific, food-oriented collages that were inspired by local cuisines and trends unique to each city. Each of the 10 unique, otherworldly artworks conveyed a sense of community and coming together—something at the core of the Bentobox brand—reinforcing the idea that great things happen when a community bands together, just like a recipe.
The campaign spanned the nation from LA to Miami, Denver, Chicago, Atlanta, Philadelphia, Houston, Dallas, Austin, and San Francisco where the artworks came to life in digital and OOH placements.
CCO: Inii Kim
Design Director (Campaigns): Jeremy Turner
Designer: Sydney Goldberger
Snr Copywriter: Lucy Nachmanoff
Production: Dana Pensabene
Artist: Giorgia Ascolani
Completed at King & Partners NY
Design Director (Campaigns): Jeremy Turner
Designer: Sydney Goldberger
Snr Copywriter: Lucy Nachmanoff
Production: Dana Pensabene
Artist: Giorgia Ascolani
Completed at King & Partners NY
