Tasked with designing the Burrow campaign Good for Nothing, the work took the form of OOH subway ads and an immersive subway wrap, targeting New Yorkers to simply do nothing—specifically on an incredibly comfortable Burrow couch.

CD: Lindsay Brillson
AD: Elisa Werbler
CW: Haley Ray
Design: Jeremy Turner
Photographer: Meredith Jenks

Completed at Red Antler

The second part of the campaign was to design a brand train takeover—covering the train of the train from floor to ceiling, inside and out. The goal being to show how a Burrow sofa can transform a space.