Dinamita teamed up with Amazon Brand Innovation Lab to craft a thrilling Halloween campaign, spotlighting the brand’s iconic duo, Dina and Mita.

Embracing the full spirit of Halloween, the campaign leveraged the Amazon canvas—from a custom brand store to Amazon lockers near college campuses. Within our brand store, we introduced Abuelas Know Best, our playful take on A.I. (Abuela-Intelligence!), where visitors could plan their Halloween by answering a few fun questions. The outcome? A curated bundle of products, all available for purchase on Amazon.

In our interactive cemetery, we invited users to explore eerie Amazon Music playlists and spooky Prime watchlists, all while stocking up on Dinamita chips to complete their perfect Halloween.