Luxe resort, Grand Wailea, came to King & Partners to be rebranded, part of this including a content photoshoot.
The brand strategy and thus the content concept was Heaven, Earth, Sea which spoke to Hawaiian ideologies and directly to the iconic setting.
To bring this concept to life we aimed to capture content that perfectly balanced the very natural and mystical Hawaiian setting with the luxuriousness of the resort. The result feels like a sneak peek in on a family’s vacation—candid, human, and inviting.
The brand strategy and thus the content concept was Heaven, Earth, Sea which spoke to Hawaiian ideologies and directly to the iconic setting.
To bring this concept to life we aimed to capture content that perfectly balanced the very natural and mystical Hawaiian setting with the luxuriousness of the resort. The result feels like a sneak peek in on a family’s vacation—candid, human, and inviting.
CCO: Inii Kim & Tony King
Brand Creative Director: Joe Granato
Design Director (Campaigns): Jeremy Turner
Production: Dana Pensabene, FX-Group Hawaii
Photographer: Bear & Terry
Completed at King & Partners NY
Brand Creative Director: Joe Granato
Design Director (Campaigns): Jeremy Turner
Production: Dana Pensabene, FX-Group Hawaii
Photographer: Bear & Terry
Completed at King & Partners NY
