Established watch brand, Movado, sought to bring its minimalist Bauhaus heritage to a younger audience—one that already had a lot of overly-designed, Instagram watch brands to choose from.
With Movado Face, the brand was offering something refreshingly different: less. We developed an identity to reflect the brand’s roots in simplicity. Then, we launched the new collection with “Featuring Less,” a campaign that provided a cheeky respite from the overstimulating nature of most digital advertising.
With Movado Face, the brand was offering something refreshingly different: less. We developed an identity to reflect the brand’s roots in simplicity. Then, we launched the new collection with “Featuring Less,” a campaign that provided a cheeky respite from the overstimulating nature of most digital advertising.
CD: Linsday Brillson
AD: Jeremy Turner
DD: Daniel Renda
Design: Jeremy Turner
Photographer: Hanna Tveite
DP: Jake Lane
Completed at Red Antler
AD: Jeremy Turner
DD: Daniel Renda
Design: Jeremy Turner
Photographer: Hanna Tveite
DP: Jake Lane
Completed at Red Antler
