Cannabis vaporizer company, PAX, rebranded and required a library of content to accompanny the relaunch.

Oriented around the idea of personal paradises, the team captured photography that focused on the essence of using PAX in lifestyle and more abstract vignettes.  

Photographer: Jake Stangel
DP: John Baker
AD: Jeremy Turner
Production: Jackie Backer


Completed at Red Antler




New York, USA