In conjunction with a lifestyle library of content, PAX tasked us with creating a product-focused body of work. Covering photography and short cinemagraph-style videos we captured the ease, elegance, and slickness of the devices.
AD: Jeremy Turner
Production: Jackie Backer
Photography: Alex Pines
Retouching: Dave Herr
Cinematographer: Patrick Elmore
Completed at Red Antler
Production: Jackie Backer
Photography: Alex Pines
Retouching: Dave Herr
Cinematographer: Patrick Elmore
Completed at Red Antler
![](https://freight.cargo.site/t/original/i/5875871b6993f733a1a56849a4fc85b828ea1d669d84c12b54b8cdf018410250/SILHOUETTE_16x9-BW-small.gif)
![](https://freight.cargo.site/t/original/i/45e200e840c7bbbf55107499a637532f76284386dd86e4247c72232102306834/Detail5_Pax2_Black_v1.jpg)
![](https://freight.cargo.site/t/original/i/ecd151e54a92fcea4a2b4453cf918513f45e260ce52cfdee23c6cd3eb8afb9bb/HAND_GRAB_1x1-BW.gif)
![](https://freight.cargo.site/t/original/i/ba2f862d6faee14dbeedc196099cbf171e3dbd0f158c61907dfc727abe81fea2/Pax3_Family_v2-copy.jpg)
![](https://freight.cargo.site/t/original/i/6b51ef95d427c02cfd4e9813956fd931653862d4489df5c0e9505b229ca38a80/Pax2_Family_v2.jpg)
![](https://freight.cargo.site/t/original/i/d8600df022c947412a9209dc2aef99442e74c8ee1349266b65a43982f62012bb/Detail5_EraPro_Teal_v2.jpg)