Picnic—a new company launching within the Thirty Madison group—wants you to imagine a world where your allergies are blown away. To support the launch of the company, we set out to visually communicate how it feels to suffer from allergies and the extrordinary relief you experience with Picnic.
AD: Jeremy Turner
Production: Christina Cooksey
Photographer: Brooke Didonato

Completed at Red Antler

New York, USA