Heavenly tacos, one hell of a time. 
Pink Taco came to King & Partners to refresh their brand and with it, capture content to match the refresh.

The team pushed the brand to become edgy, irreverant, and evocative—something new for the category. Working with Wolfgang Zac we brought this new persona to life in stills and motion. 
CCO: Tony King
Brand Creative Director: Joe Granato
Design Director (Campaigns): Jeremy Turner
Brand Designer: Mike Dereix
Production: Maya Itkin-Hein, Erika Yavor, North Six
Photographer & DP: Wolfgang Zac

Completed at King & Partners NY

New York, USA