State Cashmere, a brand offering high quality cashmere basics required a library of launch assets. At the foundation of the work, we wanted to portray cashmere in an unexpected, tougher light—counter to the typical tropes of being soft, elegant, and delicate.

AD: Jeremy Turner
Production: Christina Cooksey
Photography: Kyla Polanco
Stylist: Beverly Nguyen


Completed at Red Antler