Creative Lead & Art Director, building brands, campaigns, and content that drive growth.

I’m a Creative with over 10 years of experience across brand, campaigns, and content for global companies and high-growth startups.

I began my career in New Zealand before moving to New York, where I spent a decade working across agencies and in-house teams on brands including Amazon, Google, and emerging DTC companies.

My work sits at the intersection of brand, advertising, and execution—developing ideas that are both creatively distinctive and commercially effective, and carrying them through to final output.

I’ve delivered integrated campaigns, brand identities, product launches, and content systems, collaborating closely with founders, marketers, and cross-functional teams.

Now based in Melbourne, I’m focused on shaping thoughtful, effective work that connects strategy, storytelling, and craft.